LEAF OnLine – Cracking the Code of Online Business in China – Ep. #1

19 April 2020

Introducing the Ecosysteme

Bruno Grangier, Partner of Leaf in Shanghai and Sandrine Zerbib, Founder of Full Jet are presenting a series of webinars to crack the code of e-commerce in China.

Our main learnings of this first episode:

  • Chinese e-commerce turnover is bigger than the aggregate turnover of USA, UK, France and Germany
  • The online market is resisting well to Covid-19 crisis
  • The main players are platforms such as Tmall and Jd.com
  • Main information on how to become visible on these virtual malls
  • platforms are providing data
  • Intellectual property and trademarks registration are compulsory to do online business in China
  • and many other learnings!

Discussion in French during a webinar on April 16, 2020.

The supporting document was as follows: