{"id":2557,"date":"2021-02-26T04:04:50","date_gmt":"2021-02-26T04:04:50","guid":{"rendered":"https:\/\/www.leaf-legal.com\/?p=2557"},"modified":"2021-05-06T09:42:09","modified_gmt":"2021-05-06T09:42:09","slug":"cracking-the-code-of-online-business-in-china-ep-4","status":"publish","type":"post","link":"https:\/\/www.leaf-legal.com\/zh-hans\/cracking-the-code-of-online-business-in-china-ep-4\/","title":{"rendered":"Cracking the code of online business in China &#8211; Ep. #4 &#8211; Chinese brand names"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Conquer China with a Chinese brand name<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bruno Grangier, Partner of Leaf in Shanghai and Sandrine Zerbib, Founder of Full Jet powered by Baozun are presenting a series of webinars to crack the code of e-commerce in China. With a special guest today: Vladimir Djurovic, Founder &amp; CEO, Labbrand Group<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why your brands and products need a Chinese name to penetrate the Chinese e-commerce market?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>6 reasons to get a Chinese name when doing business in China<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Examples of worldwide famous brands that have succeeded or failed in choosing the right Chinese name<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Key data sharing to show the sales impact of a Chinese name<\/li><\/ul>\n\n\n\n<iframe loading=\"lazy\" height=\"200px\" width=\"100%\" frameborder=\"no\" scrolling=\"no\" seamless=\"\" src=\"https:\/\/player.simplecast.com\/d27ce1c7-c264-4286-aec7-6e02dfb54776?dark=false\"><\/iframe>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-cyan-bluish-gray-background-color has-cyan-bluish-gray-color is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">You can find this podcast here:<br><a href=\"https:\/\/open.spotify.com\/episode\/1jDtSYAzIBwEt8rrJ5WFEJ?si=bf237ca10e084c21\" class=\"rank-math-link\" rel=\"nofollow noopener\" target=\"_blank\">Spotify<\/a><br><a href=\"https:\/\/podcasts.apple.com\/hk\/podcast\/leaf-online-le-d%C3%A9codeur-de-le-commerce-en-chine-ep-3\/id1503975936?i=1000479185247\" class=\"rank-math-link\" rel=\"nofollow noopener\" target=\"_blank\">Itunes \/ apple podcasts<\/a><br><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9YME5hb3ZFWQ\/episode\/YzE0MzllY2ItNWNlYS00ZTAxLTlkZWQtODlhZGZjOTlhODZi?sa=X&amp;ved=0CAUQkfYCahcKEwjovaX-9YbvAhUAAAAAHQAAAAAQAQ\" class=\"rank-math-link\" rel=\"nofollow noopener\" target=\"_blank\">Google Podcast<\/a><br><a href=\"https:\/\/leaf-online.simplecast.com\/episodes\/leaf-online-crack-the-code-of-e-commerce-in-china-ep-4\" class=\"rank-math-link\" rel=\"nofollow noopener\" target=\"_blank\">Simplecast<\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"853\" height=\"787\" src=\"https:\/\/www.leaf-legal.com\/wp-content\/uploads\/2021\/02\/screen-Leaf-x-FJ-CC-ep4-edited.png\" alt=\"\" data-id=\"2572\" class=\"wp-image-2572\" srcset=\"https:\/\/www.leaf-legal.com\/wp-content\/uploads\/2021\/02\/screen-Leaf-x-FJ-CC-ep4-edited.png 853w, https:\/\/www.leaf-legal.com\/wp-content\/uploads\/2021\/02\/screen-Leaf-x-FJ-CC-ep4-edited-300x277.png 300w, https:\/\/www.leaf-legal.com\/wp-content\/uploads\/2021\/02\/screen-Leaf-x-FJ-CC-ep4-edited-150x138.png 150w, https:\/\/www.leaf-legal.com\/wp-content\/uploads\/2021\/02\/screen-Leaf-x-FJ-CC-ep4-edited-768x709.png 768w\" sizes=\"auto, (max-width: 853px) 100vw, 853px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">During the webinar, download the supporting document<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius\" href=\"https:\/\/www.leaf-legal.com\/wp-content\/uploads\/2021\/02\/LEAFxFJ-EC-Webinar-Ep4\" style=\"background-color:#bf2b2b\" target=\"_blank\" rel=\"https:\/\/www.leaf-legal.com\/wp-content\/uploads\/2020\/11\/Guide-Top-20-des-erreurs-a-eviter-en-SEO-sept17.pdf noopener noreferrer\">Download (Pdf 1,3 Mo)<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bruno Grangier, Partner of Leaf in Shanghai and Sandrine Zerbib, Founder of Full Jet are presenting a series of webinars to crack the code of e-commerce in China.<\/p>\n","protected":false},"author":4,"featured_media":2974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[35],"tags":[37,36],"pub_type":[14],"class_list":["post-2557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial-law","tag-e-commerce-and-digital-industry","tag-wholesale-retail","pub_type-webinar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/posts\/2557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":0,"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/posts\/2557\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/media\/2974"}],"wp:attachment":[{"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=2557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=2557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=2557"},{"taxonomy":"pub_type","embeddable":true,"href":"https:\/\/www.leaf-legal.com\/zh-hans\/wp-json\/wp\/v2\/pub_type?post=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}