25.01.19 M&A Transactions
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Leaf has assisted Creative Capital on its acquisition by Altavia


January 25th, 2019

Leaf has assisted Creative Capital on its acquisition by Altavia

Leaf has advised the founder of Creative Capital on its acquisition by Altavia, a leading marketing agency focused on commercial communication for the retail sector in the world.

Creative Capital, leading independent branding agency in China with offices in Shanghai, Jakarta and New York, has merged with Altavia Asia.

Leaf has assisted the seller during the negotiations and the drafting of contractual documentation of the transaction.

Creative Capital’s brand activation experience coupled with Altavia Group’s retail activation knowledge, will enable newly merged team to bring more efficiency and deliver more forward-looking retail marketing solutions.

Bruno Grangier and Charlotte Mantoux led the Leaf team.

Altavia Asia, established in 2005, has been helping large retailers and FMCG brands on sales communication through its offices in Shanghai, Guangzhou, Chengdu, Beijing, Hong Kong, Seoul and Tokyo. Jing Legrand, previously CEO of Altavia China will step up to become Altavia Asia CEO. Louis Houdart 路易, founder of Creative Capital, will remain in his role of CEO of Creative Capital and become Chief Strategy Officer of Altavia Asia.

About Leaf

Leaf is a corporate law firm specialized in M&A transactions in China. The team, composed of Chinese and international corporate lawyers, advises mid-cap enterprises and international corporations for their M&A operations in China, their joint-ventures with public and private Chinese players or to structure investment in Asia. Leaf’s team has recently received the award of the M&A Cross-Border Transactions Firm of the Year in China by Finance Monthly and recognized as a member of league of Valuable Practice in M&A by Leaders League in 2018.

About Creative Capital

Creative Capital is a leading independent branding agency in China using human and societal culture to create (brand) culture for business opportunities.

About Altavia

Altavia Asia belongs to Altavia group. Altavia is the first international independent group specialized in retail marketing. Founded in 1983 by Chief Executive Officer Raphaël Palti in Paris, the group offers tailor-made retail activation solutions. Altavia group operates in more than 30 countries and employs more than 2,500 people worldwide.

For further information:

Bruno Grangier – b.grangier@leaf-legal.com