26.02.21 Commercial Law

Cracking the code of online business in China – Ep. #4 – Chinese brand names

Bruno Grangier, Partner of Leaf in Shanghai and Sandrine Zerbib, Founder of Full Jet are presenting a series of webinars to crack the code of e-commerce in China.

crack the code - name

Conquer China with a Chinese brand name

Bruno Grangier, Partner of Leaf in Shanghai and Sandrine Zerbib, Founder of Full Jet powered by Baozun are presenting a series of webinars to crack the code of e-commerce in China. With a special guest today: Vladimir Djurovic, Founder & CEO, Labbrand Group

Why your brands and products need a Chinese name to penetrate the Chinese e-commerce market?

  • 6 reasons to get a Chinese name when doing business in China
  • Examples of worldwide famous brands that have succeeded or failed in choosing the right Chinese name
  • Key data sharing to show the sales impact of a Chinese name

You can find this podcast here:
Spotify
Itunes / apple podcasts
Google Podcast
Simplecast

During the webinar, download the supporting document