14.05.20 Commercial Law
1 min to read

Cracking the code of online business in China – Ep. #2 – The business models

Defining the business-models of e-commerce in China

Digital event: 14 may at 5pm (China Time) / 11am (French Time).

Bruno Grangier, Partner of Leaf in Shanghai and Sandrine Zerbib, Founder of Full Jet are presenting a series of webinars to crack the code of e-commerce in China.

Our main learnings:

  • Domestic e-commerce: it allows to distribute in China through digital platforms (Tmall, JD…) and to preserve your brand subject to conditions and to generate interests of the platforms.
  • Cross-border e-commerce: perfect solution for international brands that want to explore the Chinese online market and which, for regulatory or financial reasons.
  • Specific models of cross-border e-commerce like TOF will be adapted to test the market.
  • The choice of the most-adapted business-model will be done on a case-by-case after analysing the legal, regulatory, commercial, financial and marketing conditions.

This digital event has been presented by Bruno Grangier, partner of Leaf and Full Jet, a digital agency in China specialised on the online distribution.



Supporting document during the webinar: